Homes at the Heart Campaign

The National Housing Federation (NHF) have launched a campaign to call for a once-in-a-generation investment in social housing. The ‘Homes at the Heart’ campaign has been produced in partnership with the CIH[1], National Federation of ALMOs[2], Association of Retained Council Housing, and Crisis and already has over 50 supporters. It is highlighted that during the coronavirus crisis, whilst home has been a sanctuary for some, it has been a prison for others and investment in social housing will give more people a safe, secure and comfortable place to call home.

In a blog post Kate Henderson, chief executive of the NHF, said: “We’ll develop this campaign throughout the summer and autumn, with a particular focus around the spending review, and will run media stories, social media activities and targeted engagement with politicians. We can’t do this without our members, and over the summer we will be sharing more resources and asking you to help amplify this message with your local MPs, councillors and stakeholders.”

In a letter to the Chancellor, the campaign partners and supporters ask that good quality, affordable housing is put at the heart of the recovery plans as a driver of economic and social prosperity, and an anchor for strong communities.

Read more about the campaign briefing here.

[1] Chartered Institute of Housing

[2] Arm’s-length management organisations